Plant Breeder’s Rights
Plant Breeder's Rights (PBR) incentivise innovation by giving creators exclusive commercial rights over new plant varieties
Plant Breeder’s Rights (PBR) provide exclusive control over new plant varieties, protecting the investment of time and resources required to develop them. In both Australia and New Zealand, PBR registration gives breeders the right to produce, reproduce, sell, import, and export their protected varieties, ensuring they can fully benefit from their innovation.
We assist clients with every stage of obtaining and maintaining PBR protection, from assessing eligibility and preparing applications through to liaising with the Plant Breeder’s Rights Offices in Australia and New Zealand. Our services also include advice on enforcement and portfolio management, helping breeders and businesses maximise the commercial potential of their varieties.
Whether you are an independent breeder, a research organisation, or part of an agribusiness, we provide practical guidance to ensure your plant varieties are effectively protected and managed under Australian and New Zealand laws.