Trade Marks & Brands
Your brand is one of your most valuable business assets
Trade marks protect the names, logos, and other distinctive signs that set your products or services apart, helping you build recognition and trust in the marketplace. Without proper protection, your brand may be vulnerable to misuse, imitation, or disputes that undermine your business.
We provide end-to-end support for trade mark protection in Australia, New Zealand and internationally. Our services include clearance searches to identify potential conflicts, preparing and filing applications with IP Australia, handling examination reports, and managing opposition proceedings. We also advise on enforcement strategies, licensing, assignments, and renewals, ensuring your trade mark rights remain strong and enforceable over time.
Beyond legal protection, we take a strategic approach to trade marks - helping you align your brand protection with your commercial goals. Whether you are a start-up securing your first brand, or an established company managing a large portfolio, we tailor our advice to give you confidence that your brand is legally secure and positioned for long-term growth.